New York Times: 'Titanic Karam setelah 4 jam menabrak gunung es' 16 April 1912: 
Ini adalah salah satu dari sedikit berita utama yang akurat hari dimana setelah tenggelamnya kapal Titanic. Wartawan di beberapa surat kabar lain masih dalam penyangkalan bahwa Titanic tidak akan tenggelam: The Daily Mirror melaporkan, 'Semua orang aman', dan Daily Mail, 'Tidak ada kehidupan yang hilang'.
Daily Mail: 'Keanjlokan Terbesar dalam Sejarah di Wall Street' [25 Oktober 1929: 
Wall Street 1929, dipicu oleh ketidakpastianpertimbangan dari pemerintah mengakibatkan harga saham anjlok ,ini adalah yang terburuk dalam sejarah AS. Pada tanggal 24 Oktober, lebih dari 12,9 juta saham di perdagangkan oleh investor yang panik.
The News Chronicle: 'Hitler Tewas' 2 Mei 1945: 
Pada tanggal 2 Mei 1945, The News Chronicle, yang kemudian menjadi Daily Mail, menerbitkan judul yang berani . Pada waktu itu, tak seorang pun yakin kalau berita ini benar. . Artikel yang menyertainya mengklaim bahwa Hitler telah tewas dalam suatu penyerangan, meskipun kemudian yg terjadi adalah dia telah bunuh diri di sebuah bunker bawah tanah di Chancery Berlin.
Daily Mail: 'Perang Dunia Ke II Telah Berakhir' 8 Mei 1945: 
Headline ini muncul pada hari Sekutu Perang Dunia II menerima Nazi / Jerman menyerah. Ini menandai berakhirnya Perang Dunia ke II dan Adolf Hitler's Yang tewas
Chicago Tribune: 'Pembunuh Tewaskan Kennedy' 22 November 1963: 
John F. Kennedy, Presiden ke-35 dari Amerika Serikat, dibunuh di Dallas, Texas. Lima tahun kemudian, saudaranya Robert Kennedy ditembak mati di Los Angeles Hotel.
Daily News: 'Martin King Shot to Death: ditembak mati di Memphis' 5 April 1968: 
Berita mengejutkan ini dicetak setelah Martin Luther King, Jr ditembak dan dibunuh di lantai dua lobi Lorraine Motel, Memphis, Tennessee. Dia adalah 39-tahun
Evening Standard: 'The First Footstep' jejak kaki pertama 21 Juli 1969: 
Neil Armstrong menjadi orang pertama yang melangkahkan kakinya di bulan. Ketika ia menyentuh tanah, dia l menyatakan: 'Itu salah satu langkah kecil untuk manusia, satu lompatan raksasa bagi umat manusia.'
The New York Times: 'Nixon Resigns' 9 Agustus 1974: 
Presiden Richard Nixon, takut terhadap tekanan setelah skandal Watergate, menjadi satu-satunya Presiden yang pernah mengundurkan diri dari jabatannya. Gerald Ford kemudian memaafkannya, tetapi ia tidak pernah benar-benar diampuni.
The Sun: 'Raja Elvis tewas' 17 Agustus 1977: 
Pada tanggal 16 Agustus 1977, 'The King of Rock 'n' Roll' ditemukan tewas di lantai kamar mandi.
Los Angeles Times: 'The Beatles John Lennon Dibunuh' 9 Desember 1980: 
pada hari sebelum Headline ini terbit, John Lennon ditembak dari belakang empat kali oleh Mark David Chapman, seorang penggemar yang telah menguntit dia selama 3 bulan.
City Press: 'Mandela Bebas Hari Ini' 11 Februari 1990: 
Nelson Mandela dibebaskan dari penjara, tempat dia mendekam selama 20 tahun. Pada tanggal 27 April 1994, Mandela dan ANC memenangkan pemilihan multi-rasial.
Daily News: 'Diana Tewas' 31 Agustus 1997: 
Putri Diana meninggal setelah Mercedes Benz S280 menabrak pilar di terowongan Pont de l'Alma , Paris. bersama Temannya Dodi Al-Fayed juga tewas dalam tabrakan.
Daily Telegraph: 'Perang di America12 September 2001: 
Pada tanggal 12 September 2001, , hanya satu cerita mendominasi berita utama. Pada hari sebelumnya, teroris telah membajak empat pesawat jet berpenumpang komersial, dua di antaranya menabrak ke Twin Towers dan ketiga ke Pentagon. 'Perang Amerika' terpilih sebagai judul yang paling mengesankan dari 100 tahun terakhir.
Times Of India: 'Kami melihat air laut datang, kami semua berlari. Tetapi Allah hanya menyelamatkan sedikit 28 Desember 2004:
pada tanggal 26 Desember 2004, gempa di lepas pantai barat Sumatra, Indonesia, memicu gelombang tsunami, yang menewaskan lebih dari 225.000 orang di 11 negara.
New York Times: 'Obama: Racial Barrier Falls di Kemenangan Kemenangan' [5 November 2008:
SUMBER
Unless you grew up on Mars, you know what Coca-Cola is. This carbonated, caramel-colored beverage has consistently been an American favorite, despite the intense competition that arrives annually on supermarket shelves. How does it seem to hold onto its crown in the face of so much liquid brand competition? This is not just an American brand. It’s a global phenomenon. It even spawned the song, “I’d Like To Teach The World To Sing.” Coca-Cola, the world continues to sing your praises.
This is one company that does not rest on its laurels. Disney has their fingers in practically every proverbial pie from theme parks and movie making to hotels, cruise ships and more. Just the merchandising aspects alone are mind-boggling. Disney is one of those classic American brands we all grew up with and hold near and dear to our collective heart. It would take something fairly cataclysmic to knock Disney off its rarified perch.
Walk into any Whole Foods Market and your eyes are dazzled by the perfection of fruits and vegetables tumbling from bins and barrels, aisles of interesting foods with brand names you’ve never heard of and a bakery and deli that makes you think you just walked into Mom’s kitchen. This unique shopping experience takes going to the market from chore status to fun adventure. Fueled by the growing natural and organic food industry movement, Whole Foods’ business methodology of “Conscious Capitalism” is most definitely resonating with a population yearning for something more in tune with our planet… and ourselves.
“Wii™ would like to play.” This tiny little statement has caused a large-scale revolution in the competitive world of video gaming. Nintendo, having performed sluggishly over the last decade, found the right formula for success. By providing a social gaming experience, family and friends are now playing games together (yes, even Mom and Dad). As a result, Wii has outperformed both PlayStation 3 and Xbox 360, giving consumers considerable angst because Wii flies off shelves faster than you can say “Nunchuk.” Nintendo’s vision has the gaming industry turning another corner, yet again.
It goes without saying that the “ultimate driving machine” is a BMW. Performance coupled with aggressive styling has been BMW’s unique selling proposition for decades, and the brand has consistently and relentlessly delivered on this platform. The A-type attitude exhibited in product design and in advertising campaigns resonates with buyers who see themselves not just as BMW owners, but BMW enthusiasts. Talk about brand advocates. This is one mean branding machine.
Ah… the aroma of a brand that started a coffeehouse revolution. Of course, we’re talking about that Seattle powerhouse, Starbucks. Whimsical and quirky with a corporate culture that practices environmental sustainability, this brand upgraded coffee from beverage status to fashion statement – Blackberry® in one hand, Grande Latte in the other. When you actually find yourself saying things like “barista,” “frappuccino,” and “double shot with soy hold the whip,” you know you’re not just buying coffee – you’ve bought into a cultural movemen
4. Target®
Can anyone forget the 1984 Orwellian runner or the Lemmings campaign? It wasn’t just jaw-dropping genius. It literally broke the advertising mold. Ever since, Nike has attempted to one-up themselves with bold products and campaigns that offer enough attitude to spare, and they’ve done a pretty smart job of it. You know your brand’s doing just fine when you can remove the name from the logo and consumers can still identify the company. Swoosh!
2. Apple
When an actual brand name becomes part of our daily vernacular, it has achieved the epitome of brand recognition. Google, once dubbed the search engine for business, has leapt past Yahoo® into the communal pool where everyone swims for information. Tools like Google ADWords, Ad Sense and Analytics have become so widely proliferated and used, that the term “Just Google It” no longer sounds silly. In fact, it’s quite sensible.
